Fruit Attraction

The Naturcharc family, at Fruit Attraction 2021

Fruit Attraction returns this October to bring together the main companies of the entire agri-food sector in Madrid. The Naturcharc family will be present for another year at this trade fair, the most important for the agricultural sector, which will be held in the IFEMA pavilions from 5 to 7 October.

Naturcharc is participating in Fruit Attraction 2021 through Ecovalia, the Spanish professional association for organic production, in Hall 8.

For Naturcharc, being present at Fruit Attraction is a great opportunity to showcase its wide range of organic fruit and vegetables grown in the Cabo de Gata area, in the province of Almeria. And also to establish new connections with companies from the logistics and distribution sector and other activities necessary to get the produce from the field to the consumer.

The Naturcharc delegation will hold numerous meetings and develop contacts during the fair to strengthen and generate new business opportunities. Throughout the three days of the fair, the Naturcharc delegation will also have access to a full programme of activities, technical conferences, congresses and sectorial debates in the different forums and specialised spaces at Fruit Attraction.

They will also be able to find out about the latest innovations in machinery and installations as well as the guidelines and trends in organic and sustainable agriculture, two of the principles that inspire Naturcharc’s day-to-day work.

From its stand, the Naturcharc family will be spreading its philosophy of organic food production. They’ll be differentiating values such as the organic compost plant that supplies all Naturcharc farms, which celebrated its fifth anniversary in September, as a clear example of circular economy applied to agricultural production.

Fruit Attraction
Fruit Attraction, in 2019.

And likewise, its values and commitments to environmental conservation and social responsibility, embodied in the certifications that Naturcharc holds, which value both the quality of the work we do with our crops and the protection we provide to our workers. The Ecovalia-Plus Social and GRASP seals from GLOBALG.A.P. are a guarantee for the health, safety and well-being of our staff and part of Naturcharc’s global commitment.

Fruit Attraction 2021 will allow Naturcharc to keep in touch with the fruit and vegetable community throughout the year through the Fruit Attraction LIVEConnect platform. A digital tool complementary to the physical presence at the fair.

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